Get better ROI with

WORTHY

The

Signal Problem

Lifetime value occurs after you can optimize for it

Lifetime Value (LTV)
Days Since Install
Optimization Window

Most advertisers aren’t
actually optimizing for their desired outcome

Limited by Facebook’s 7-day conversion optimization window, advertisers are forced to optimize toward early behaviors instead of desired outcomes. For example, most subscription advertisers desire paying subscribers, but are forced instead to optimize for free trials since the subscription event occurs outside of Facebook’s window. Most advertisers are inadvertently training the algorithms to seek the wrong outcomes because lifetime value occurs after you can optimize toward it.

Introducing the

Worthy Solution

THE WORTHY SIGNAL

Develop optimization signals based on predicted behavior.

Using the Worthy Signal Testing Platform, advertisers can now develop a continuous stream of proprietary optimization signals that significantly outperform standard signals.

Bid Dynamically
for Predicted Value

THE WORTHY JOURNEY

Send each user the right content at the right time.

Using the Worthy Journey Platform, advertisers can now determine the best piece of content to recommend at each touchpoint in order to maximize each user’s conversion rate.

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How It Works

PHASE 1

Data Ingestion

Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.

PHASE 2

Initial Training

Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.

PHASE 3

Live Scoring

Once Worthy has developed a reliable model, it assigns each new user a value score. It then fires a signal back to the ad platforms for users who score above a certain threshold value.

PHASE 4

Continuous Learning

As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization signals.

Worthy
White Paper

Learn How Worthy Can Help You Master Signal Testing

Read The White Paper

The

Worthy Dashboard

Use the Worthy dashboard to monitor signal performance, see your true marketing ROI and understand the behavioral differences between high and low value users.

Insights

Understand the user attributes that are most heavily associated with differences in lifetime value.

Signal Accuracy

Evaluate how often the signal fires for true valuable users and how often it fires for false positives.

Forecasts

Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.

Cohort Maturity Curve

Understand how long it takes new users to mature
into valuable users.

Monitoring

Track the number of predictions Worthy fires per hour.

Experiments

Monitor the performance of your signal tests and get notified when a test has hit statistical significance.

Case Studies

Learn how Worthy can improve your ROI.

Worthy for Subscription

Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.

Decreased cost per subscriber by

17%

Read Case Study

Worthy for Gaming

New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.

Coming
Soon

Request a Demo

Learn how
Worthy can improve your ROI.

Request Demo

Find out how you can improve your ROI.

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