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It's difficult and time consuming to build high-performance ad creative that takes advantage of real time trends, is on-brand and meets compliance requirements. Many gaming advertisers find themselves not only with underperforming ad creative but with no bandwith to optimize the post ad-click experience. This leads to increased ad costs and lower conversion rates, making it tougher to compete in hyper-competitive regulated gaming markets, forcing a race to the bottom on user promos.
With Worthy Opportunties, advertisers receive high-value optimization recommendations helping them improve performance on everything from audience targeting to platform and channel allocation based on predicted ROI.
With Worthy Journey, peronalize and optimize your player journeys to improve player LTV and advertising ROI. Our tool creates new high-performant ad creative that leverages real-time data and flows into a dynamic landing page flow, significantly improving conversion. Request Demo
Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.
Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.
Once Worthy has developed a reliable model, it uses a scoring system to identify high-value opportunties.
As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization recommendations.
Understand the user attributes that are most heavily associated with differences in lifetime value.
Evaluate how often the signal fires for true valuable users and how often it fires for false positives.
Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.
Cohort Maturity Curve
Understand how long it takes new users to mature
into valuable users.
Track the number of successful Worthy predictions
Monitor the performance of your optimization tests and get notified when a test has hit statistical significance.
New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.
Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.