Get better ROI with
The
Limited by Facebook’s 7-day conversion optimization window, advertisers are forced to optimize toward early behaviors instead of desired outcomes. For example, most subscription advertisers desire paying subscribers, but are forced instead to optimize for free trials since the subscription event occurs outside of Facebook’s window. Most advertisers are inadvertently training the algorithms to seek the wrong outcomes because lifetime value occurs after you can optimize toward it.
Introducing the
Using the Worthy Signal Testing Platform, advertisers can now develop a continuous stream of proprietary optimization signals that significantly outperform standard signals.
Using the Worthy Journey Platform, advertisers can now determine the best piece of content to recommend at each touchpoint in order to maximize each user’s conversion rate.
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Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.
Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.
Once Worthy has developed a reliable model, it assigns each new user a value score. It then fires a signal back to the ad platforms for users who score above a certain threshold value.
As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization signals.
The
Insights
Understand the user attributes that are most heavily associated with differences in lifetime value.
Signal Accuracy
Evaluate how often the signal fires for true valuable users and how often it fires for false positives.
Forecasts
Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.
Cohort Maturity Curve
Understand how long it takes new users to mature
into valuable users.
Monitoring
Track the number of predictions Worthy fires per hour.
Experiments
Monitor the performance of your signal tests and get notified when a test has hit statistical significance.
Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.
New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.
