The AI acquisition system for US iGaming
Up to 48% lower new‑playeracquisition costs.
Live odds, matchups, storylines and your offers become compliant creator videos, templates and playables, and one self-refreshing catalog ad per platform carries the spend.
Demo creative for a sample operator. Offers and helplines vary by state; Worthy builds under your brand.
Performance figures from Worthy-managed campaigns. Individual results vary by operator, market and season.
Lines move every minute.Jackpots climb every hour.Your ads were approved last week.
Worthy runs acquisition as one loop. Follow one ad around it.
at Packers
Creator ads, as live as the game.
AI creators who talk like real bettors, scripted from today's matchup, line and offer, and re‑rendered when the line or the news moves.
Five feeds. One brief.
Odds, inactives, weather, storylines and your promo calendar stream in as they happen. At 4:02, late money pushes Green Bay off the key number to −3.5, and Worthy starts v2 that minute.
Not a sportsbook? Same system.
The same pipeline builds playable ads for iCasino and iLottery from your welcome offer and your top prize, checked and signed off like any other ad. Tap one.
reveal
to win
Checked state by state. Signed off before it ships.
Every script and frame, every rule
- Helpline: state or national line
- No “free” if the player risks money
- No one under 21, or who looks it
- No “guaranteed” or “sure thing”
- No superlative claims
- AI creator labeled as AI
Judgment calls a checklist can’t make
One objection holds the ad until all three pass.
Approves in Slack or email
Every sign-off logged: who, when, which version.
Live on Meta, TikTok and Snapchat
week
slate
week
week
day
Regulatory. 100+ rules across 20+ states, applied per state automatically.
Brand. 60+ rules for tone and visual standards. Reviewer feedback becomes new rules.
Performance. 600+ findings learned from results. They shape the next brief, not the approval.
One ad. Thousands of creatives.
Worthy builds, fills and runs one catalog ad per platform — Meta, TikTok and Snapchat — so each platform's whole budget trains a single learning loop.
Budget is split thin across ad sets. Every new ad goes through review and restarts a learning phase, and most creative fatigues before the algorithm ever reads it.
−3.5time
time
week
slate
week
slate
time
day
slate
week
day
time
time
day
day
Ads approved in Slack or email join the catalog automatically. The catalog changes; the ad doesn't — so one ad can carry up to 100% of a platform's budget without restarting learning every time creative changes.
Pay less for each depositor. Then buy the ones worth more.
Bidding for first deposits treats a one-time depositor like a season-long player. Worthy predicts each depositor's value from your cohort and campaign data, sends that signal to Meta, TikTok and Snapchat, and asks in Slack before any budget moves.
Illustrative: the same spend, run through separate ad sets bidding for first deposits vs. one catalog bidding on predicted value.
Cycle 2 beats cycle 1. Cycle 3 beats cycle 2.
Book a 20-minutewalkthrough.
- 01A creator ad on this week's slate, in your brand
- 02Your rulebook, pre-loaded for the states you're licensed in
- 03A catalog plan for your Meta, TikTok and Snapchat accounts