Get Better ROI with

WORTHY

The

Journey Problem

Ongoing new player journey optimization is required to maximize conversion + ROI

Return on Investment (ROI)
Funnel Optimization
Ad Optimization

Gaming advertisers aren't
capturing true player value as they are unable to personalize and optimize the end-to-end new player journey

It's difficult and time consuming to build high-performance ad creative that takes advantage of real time trends, is on-brand and meets compliance requirements. Many gaming advertisers find themselves not only with underperforming ad creative but with no bandwith to optimize the post ad-click experience. This leads to increased ad costs and lower conversion rates, making it tougher to compete in hyper-competitive regulated gaming markets, forcing a race to the bottom on user promos.

Introducing the

Worthy Solution

WORTHY OPPORTUNITIES

Receive AI-enabled optimization recomendations

With Worthy Opportunties, advertisers receive high-value optimization recommendations helping them improve performance on everything from audience targeting to platform and channel allocation based on predicted ROI.

Find the best allocation
of your marketing dollars

WORTHY JOURNEY

Send each user the right experience at the right time.

With Worthy Journey, peronalize and optimize your player journeys to improve player LTV and advertising ROI. Our tool creates new high-performant ad creative that leverages real-time data and flows into a dynamic landing page flow, significantly improving conversion. Request Demo

How It Works

PHASE 1

Data Ingestion

Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.

PHASE 2

Initial Training

Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.

PHASE 3

Live Scoring

Once Worthy has developed a reliable model, it uses a scoring system to identify high-value opportunties.

PHASE 4

Continuous Learning

As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization recommendations.

Worthy
White Paper

Learn How Worthy Can Help You Improve ROI

Read The White Paper

The

Worthy Dashboard

Use the Worthy dashboard to monitor performance, see your true marketing ROI and understand the behavioral differences between high and low value users.

Insights

Understand the user attributes that are most heavily associated with differences in lifetime value.

Signal Accuracy

Evaluate how often the signal fires for true valuable users and how often it fires for false positives.

Forecasts

Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.

Cohort Maturity Curve

Understand how long it takes new users to mature
into valuable users.

Monitoring

Track the number of successful Worthy predictions

Experiments

Monitor the performance of your optimization tests and get notified when a test has hit statistical significance.

Case Studies

Learn how Worthy can improve your ROI.

Worthy for Gaming

New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.

Decreased cost per valuable first-time depositor by

34%

Read Case Study

Worthy for Subscribers

Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.

Decreased cost per subscriber by

17%

Read Case Study

Request a Demo

Learn how
Worthy can improve your ROI.

Request Demo

Find out how you can improve your ROI.

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