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Limited by conversion optimization windows, advertisers are forced to optimize toward early behaviors instead of long-term desired outcomes. For example, most real money gaming advertisers desire high-value players that will make continued large deposits over time, but are forced instead to simply optimize for First-Time Deposit (FTD) which can contain a high percentage of low-value unprofitable players.
Using the Worthy Signal Testing Platform, advertisers can now develop a continuous stream of proprietary optimization signals that significantly outperform standard signals.
Using the Worthy Journey Platform, advertisers can now determine the best piece of content to recommend at each touchpoint in order to maximize each user’s conversion rate.Request Demo
Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.
Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.
Once Worthy has developed a reliable model, it assigns each new user a value score. It then fires a signal back to the ad platforms for users who score above a certain threshold value.
As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization signals.
Understand the user attributes that are most heavily associated with differences in lifetime value.
Evaluate how often the signal fires for true valuable users and how often it fires for false positives.
Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.
Cohort Maturity Curve
Understand how long it takes new users to mature
into valuable users.
Track the number of predictions Worthy fires per hour.
Monitor the performance of your signal tests and get notified when a test has hit statistical significance.
New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.
Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.