Improve Marketing Profitablity With
THE
Most advertisers are acquiring new players toward a flat "Cost per FTD" (First-Time Depositor). In practice, this approach treats all players as if they are valued the same, when in reality, only a small cohort of players drives the majority of total value. It's easy to grow new player metrics with big marketing budgets and oversized offers, but allocating marketing and promotional dollars proportionately to the advertising channels, audiences, and ad creatives that are delivering the highest profitability remains a challenge.
Introducing the
With Worthy Opportunties, advertisers receive high-value optimization recommendations helping them improve profitability.
With Worthy Journey, peronalize and optimize your new player journeys to improve player LTV and advertising ROI.
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Worthy receives a real-time feed of user interactions via API from your existing analytics platform. This allows Worthy to instantly integrate your data without any developer while ensuring no PII is exposed.
Once the datastream is opened, Worthy begins training a model on your data and begins to associate early usage patterns with matured lifetime value.
Once Worthy has developed a reliable model, it uses a scoring system to identify high-value opportunties.
As new data flows through the system, the predictive models become increasingly accurate and enable Worthy to develop increasingly powerful optimization recommendations.
The
Insights
Understand the user attributes that are most heavily associated with differences in lifetime value.
Signal Accuracy
Evaluate how often the signal fires for true valuable users and how often it fires for false positives.
Forecasts
Predict the true ROI of your marketing campaigns in real-time, allowing you to shift budget.
Cohort Maturity Curve
Understand how long it takes new users to mature
into valuable users.
Monitoring
Track the number of successful Worthy predictions
Experiments
Monitor the performance of your optimization tests and get notified when a test has hit statistical significance.
New depositors are worth a wide range of values, so stop optimizing for a flat cost per first deposit and start optimizing for lifetime value. Worthy enables gaming advertisers to identify future high value players and increase bids, while reducing the bids on players with lower monetization propensity.
Most subscription advertisers optimize toward free trials, wasting a significant portion of budget on trials that never convert. Don't train the algorithm to seek out low value trials. Use Worthy to optimize directly for subscription revenue.
